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Content marketing is something that is commonly paired with SEO, due to the ability to grow organic visibility. Websites generally get half of their traffic from pages driven by content looked up by potential customers from their target audience, who are looking for something specific. Even with new customers you’ll find traffic and conversions will gradually increase.
The reputation of your website is something customers will remember, which can go either way. If your site is not trustworthy, it can get a bad reputation and reviews. If it is reliable and grows a good reputation you will have good reviews and it will grow in strength. The more credible your site, the more likely the amount of visitors you get will grow, therefore there is a higher potential for more conversions. Customers need to be able to trust your site with their data. They tend to read reviews often and even just a couple of bad ones can put them off. So, building up their confidence in your business is important. Content needs to provide proof you are experienced at what you do, as customers will look for this before making their mind up. You’ll find that search engines also look at helping businesses that can provide expertise and reliability.
These days content levels are accelerating rapidly but it is important that the information is great quality, rather than how much is available. Sometimes it is better to put out less work that has decent quality, than it is to publish all the time and have less impressive work. Your content should be eye catching, engaging and informative, to keep customers happy and more likely to come back to your growing website. Content Marketing is included in all our SEO in Hammersmith packages, and all our London websites.