SEO At Christmas Time

During the festive season, you may find that you have to give your website a boost, to keep your business at maximum potential. During this busy time, you should have a firm plan for SEO in place. If you don’t, you may find your business struggles during this time, due to the extensive online traffic. Without improving your SEO, you may find your customers go elsewhere, so you need to make sure you’re prepared. Christmas is predictably busy, so knowing this means you can be ready ahead of time.


Looking at regular purchases can help you understand what sort of trends to expect and see what target audience you may have. History from previous years will tell you what products were best sellers, so you need to make sure these are easy to find. You should have an updated homepage with special offers for both regular and new customers. You could have a festive design to catch their eyes whilst advertising favourite seasonal products.


You need to make sure your social media presence is strong, with keywords/hashtags that portray what you are offering. If you have any customer questions about products, you should ensure you answer them promptly to provide great customer support. To keep them happy, you should ensure your site is running properly, with no issues. Make sure your festive design on the home page is simple, so it doesn’t have too many new things to load and therefore slow the page down considerably. Optimising your site fully, will ensure you are ready for any technical problems that may arise. Call us today for a free quote on your website SEO in Hammersmith.


The Impact Of Social Media And SEO

When you’re starting a business, you’re eager to reach out to your potential clients straight away. Any potential customers generally search for companies depending on the location, so by making sure your business is available on profiles like Google+, you will be able to link your social platforms and website to be as visible as possible, particularly during local searches.


By linking the domain and content of your site to social media, you will find your business will build reputation and a decent ranking. Google (and other engines) takes note of businesses with new content, particularly when emphasised and shared, so you’ll find your website will go up ranking wise when it gets more authority. When your content is shared on social media, depending on how much of it is shared, this will determine what sort of results your potential clients will see.


Due to the improved traffic and conversions, SEO will help to build results almost straight away due to the ranking boost. With a decent social following, more traffic will build and reach your intended audience. With social media, you will find feedback is easier to receive. You can also communicate and offer samples of your business to those who are interested, with the promise to make improvements should you need to. They can then interact and therefore build up trust and loyalty to your business. However it is best not to be disheartened if it doesn’t happen straight away, after all if you’re a new business it may take a while for interest to pick up. Along with SEO and research, you’ll find that we can help all new Businesses with Social Media and Local SEO in Hammersmith.


The Importance Of Content Marketing

Content marketing is something that is commonly paired with SEO, due to the ability to grow organic visibility. Websites generally get half of their traffic from pages driven by content looked up by potential customers from their target audience, who are looking for something specific. Even with new customers you’ll find traffic and conversions will gradually increase.


The reputation of your website is something customers will remember, which can go either way. If your site is not trustworthy, it can get a bad reputation and reviews. If it is reliable and grows a good reputation you will have good reviews and it will grow in strength. The more credible your site, the more likely the amount of visitors you get will grow, therefore there is a higher potential for more conversions. Customers need to be able to trust your site with their data. They tend to read reviews often and even just a couple of bad ones can put them off. So, building up their confidence in your business is important. Content needs to provide proof you are experienced at what you do, as customers will look for this before making their mind up. You’ll find that search engines also look at helping businesses that can provide expertise and reliability.


These days content levels are accelerating rapidly but it is important that the information is great quality, rather than how much is available. Sometimes it is better to put out less work that has decent quality, than it is to publish all the time and have less impressive work. Your content should be eye catching, engaging and informative, to keep customers happy and more likely to come back to your growing website. Content Marketing is included in all our SEO in Hammersmith packages, and all our London websites.


Small Businesses And SEO

If you have a small business, using SEO will help to produce quick, powerful, customer-friendly websites that rate high on search engines. This can help to invite potential clients to your website, growing conversion rates. Using SEO also helps to grow trust, as customers are more likely to go to a site that is on the first page, which also creates brand recognition. As a small business owner, SEO can help outgrow your competition and upgrade your business.


Customer-friendly sites are well formed and neat, meaning potential clients are more likely to stay, which will grow page views. Relevant articles and content will keep your viewers happy, as any questions they have will be answered, finding what they need on your website. This will also help to bring more customers, due to advanced traffic. Using SEO-optimisation means your website will be quicker, easier to read and scroll, displaying correctly on most devices, particularly tablets and mobiles. A website that is simple to look at is likely to keep a customer’s attention, potentially becoming a loyal visitor and subscriber.


Combining SEO with your small business is an important move if you want to grow your business, particularly if there are others with similar ideas. If you use SEO and they don’t, customers are more likely to go to your page, therefore you’ll be more successful. If you haven’t used SEO yet, then you need to seriously consider doing so, as it will give your business a great boost. For all your SEO services in Hammersmith call us today.


Does Website Speed Matter?

We are lucky nowadays to be in a position where we don’t have to wait for our noisy dial-up internet to finish loading. There was also the frustration of waiting for a webpage to finish loading at a snail’s pace, as well as the panic of it going offline once someone picked up the phone. Fast connections and Wi-Fi are now taken for granted, but it doesn’t mean you shouldn’t think about the speed. When it comes to Google determining where your site is on the search engine, it can measure the quality of your sites performances as well as relevance.


Google algorithm factors not only relevance and speed, but sites that will give great user experience. A page that loads quickly improves customer loyalty as they are more likely to return. Customers are more likely to leave a website if it takes more than a few seconds to load, hindering any sales for your business.


Mobile phones are used more often, so making your website mobile friendly is important for your business, particularly with fast loading pages. Most customers will just go on a new website if they have to wait for too long.


Improving your website’s speed for mobile devices is a good idea. One way to do this is by simplifying the sites design. Getting rid of excess codes and unnecessary widgets can help speed up the page. Another way is to compress and resize pictures to help with loading speed.


Nowadays internet users expect instant results, so by keeping up with their expectations and speeding things up, your business will get a boost. Call us for more information on SEO in Hammersmith, London.


Ecommerce Trends In 2021

The past year or so has been particularly competitive in terms of online sales, where the digital world has had encouraging growth. There is a lot more pressure on businesses, as more are turning to the internet for their shopping needs. However they grow as their businesses flourish, due to retailers expanding and using the internet to advertise and sell their goods.
Some websites can adapt to their customers, giving a personalised experience. For instance, on food sites, if a customer is ordering a food delivery, then as they are using their own account to do so, they can save their history. This mean they won’t have to find the same items to buy every time they log in. Sometimes they may get things recommended to them based on their previous searches. This can help a business thrive as it gives them each exactly what they’re looking for, making them more likely to come back. Therefore personalised data is an integral trend to 2021.
As long as businesses keep advertising their goods on social media, and keep customers happy and intrigued, Ecommerce will continue being the modern solution to shopping within the comfort of your own home. To enquire about E commerce websites or Local SEO services in Hammersmith call us today.

Advantages of using a local SEO for your business

Google uses specific local ranking factors to determine whether you are geographically relevant to the ‘near me’ search. You don’t therefore have to necessarily worry about competing against large corporations to place your business in view of local customers.

Some benefits of having local SEO are as follows:

  • Online visibility helped by local SEO activity, such as citation building.
  • More foot traffic, service and sales through local visibility.
  • More targeted traffic for relevant search terms.
  • Improved relevance by link building as well as content marketing.
  • Trust built in your business through reputation management.
  • For all your Local SEO services in Hammersmith call SEO optimizers.


Apple News

At the end of 2016, Apple released AirPods, the wireless Bluetooth earbuds. However, recent rumours have implied that the second variation of AirPods are set to be released in early 2019, potentially at the end of March. It is expected that the second variation of AirPods will have a faster charging time, apparently going from 0% to 100% in 15 minutes. Although, this may lead to the case being bigger and heavier.


Apple is set to release their own Steaming Service in the future and will be in competition with other steaming services such as Netflix. This service will contain a massive catalogue of original content with the inclusion of famous actors, directors, writers and producers. It is set to be revealed at the “It’s Show Time Event” on March 25th.


Rumours have circulated that an Apple Augmented Reality headset will be potentially released in 2020. This has been backed up by multiple sources, including Apple expert Ming-Chi Kuo, who said that the production of the Augmented Reality headset will begin in the final quarter of 2019, and is set to be released in the second quarter of 2020.
If you would like to speak with one of our team about effects on your own Business website in Hammersmith, then call us on 0203 793 8337.


SSL certificates and unsafe websites

All online shopping websites, online merchants and E commerce websites have been required to carry SSL certificates for two years, but 2019 will see that applied to all genuine business websites. An SSL encryption certificate, with a green padlock, gives a guarantee that visitors to that website are in a safe browsing area and that the business website has been independently checked and verified by the SSL provider.


In addition to the authentication, an SSL certificate also provides encryption, so you know that you are sending information to the correct server and not a spoof website trying to steal your information. Google are telling us all that they will flag all websites without SSL certificates as “unsafe” and will not allow visitors to go there without accepting responsibility to do so. Read more about SSL certification in Hammersmith on our website.


Virtual Reality Therapy

Oxford VR a spinout company of Oxford University is developing a range of therapy programmes that can help people clinical conditions that are impacting on their life.


Using virtual reality, the team are developing a range of therapies. Fear of heights is a significant problem for one in five people, restricting their life and preventing them from carrying out ‘normal’ activities.


Oxford VR have developed a treatment using a computer-generated coach that can interact with the patient using voice activated recognition and virtual reality to help them overcome their fears.


A recent trial of 100 people who had been living with the condition for more than 30 years underwent the course. More than half that received the treatment reported a 68% reduction in their fear and when followed up a month later 69% no longer considered they had a problem.


Generate business from your website using content marketing, speak to SEO Optimizers to find out how SEO could help your business.


Google promoting secure sites

Like it or not the mobile phone and tablet have become part of our fabric of our lives. More than half the worlds population now have access to the internet and communicate regularly on social media with friends, family and business. The mobile phone has become an essential piece of equipment that has changed many peoples lives for the better, even in some of the remotest parts of the world


UK businesses receive most of their enquiries through a smart phone or tablet, either via a phone call, email or contact form on their website. Nowadays businesses receive enquiries 24/7 as their website is always available for people to make contact. So how do you get more enquiries and ensure visitors to your site feel safe?


Site security and identity protection have been in the news a lot over the last couple of years and there have been two major moves to make websites more secure. The first is GDPR which is an EU initiative to ensure that people’s personal information is not shared or sold on to others. Websites that have a contact form should be GDPR compliant with a relevant privacy statement attached to their website and a two-step contact form ensuring that they are happy to give their consent to the company contacting them.


The second is the introduction of an SSL security certificate which is a method of certification providing a green padlock indicator to the site showing it is secure ‘https’. Google now promotes sites that are secure. Chrome, Safari and Firefox actively warn potential visitors to a site they want to visit that it may be unsecure if there is not an SSL Certificate attached to it. Installing an SSL or green padlock certificate on your website proves to your potential customers that they are in a safe browsing area.


An attractive website that is easy to navigate is only part of website design. Search Engine Optimization
is essential if you want your website to be found above all the thousands of other sites that are available. There is much more to a website than the images you see on the screen, the really important stuff is what happens behind the scenes coding your site so that the web crawlers match you with a relevant search term typed into Google.


If you are looking to generate business from your website or receive more local enquiries and want help to move your website up the organic search rankings local search engine optimization in Hammersmith could be the way forward.

Personal Data In The Technological Age

Since the Cambridge Analytica scandal, data protection has become serious business. The collection of personal data has expanded beyond what anyone could have imagined.


In the technological age, our constant internet connections, fitness trackers and social media attachment is making collecting our personal data easier, which is increasingly being exploited by corporations and governments.


These data collectors try to convince us of an easier, more convenient lifestyle, taking in our characteristics, behaviours and relationships however the risk of misuse is a major concern.


The political firm Cambridge Analytica is a prime example of personal information being misused as they obtained political opinions of over 50 million Facebook users in attempt to influence voter behaviour in the 2016 US presidential election.


The fear for consumers at this stage, even since the European General Data Protection Regulations act is the quantity of data companies have about us and that data already collected could still be leaked. For example, Acxiom analytics which collects and analyses product purchase data has collected data related to private personal healthcare, even though they have no access to healthcare data.


Privacy does not have to be the inevitable price of technology, in fact technology can enhance privacy better than traditional controls whilst continuing to maintain accuracy of analysis. When thinking about personal data and technology, it is important to frequently review and adapt practices to address new risks and protect your personal data.


To find out more about Social Media services in Hammersmith, talk to SEO Optimizers today.

Facebooks Mark Zuckerberg to face Congress but not the UK commons committee

March 2018 has proven a disastrous one for Facebooks worldwide reputation, with the suspension of Cambridge Analytica’s parent company “Strategic Communication laboratories” from using any further data supplied to them by Facebook.


With the Canadian freelance developer turned whistle-blower Christopher Wylie, giving evidence to the UK Parliamentary committee this week, he has claimed the misuse of raw data supplied by Facebook may have contributed to the Leave Brexit victory. His claim is based upon the fact that the Cambridge Analytica database was used by the Brexit leave campaign in targeting certain voters within the UK, to push across their messages.


Mark Zuckerberg has been asked to appear in front of the UK parliamentary committee but has so far refused, instead he has offered to send chief officer Mike Schroepfer or chief product officer Chris Cox.


Using Social Media to Drive B2B Sales.

If you are thinking of using social media to help boost sales then we suggest starting off with a Facebook page and keeping a active presence on it by sharing a variety of content that is unique to your business this could include videos, articles and pictures, make sure to take advantage of Facebook advertising to promote your page and products, with 100’s of millions of traffic going though Facebook on a day to day basis. Don’t just use the social media of your choice as a way to promote your business also use it to engage with your customers, keep them intrigued in what you do and they will surely stay interested and possibly return for your products once again.


Facebook advertising wont drive sales instantly nor will it boost traffic to your site on day one. Make sure to keep providing content and engaging with potential buyers.


If you are wanting to start Pay Per Click Advertising then contact SEO Optimizers.

New Product offered by SEO Optimizers in Hammersmith

SSL certification allows web browsers to show a green padlock symbol, to make sure your visitors know that their connection is secured. This visual symbol is recognised by all users as a safe security area, meaning they will trust your website as a safe area to view and also leave their personal information. This service is now available to all new and existing clients to help improve online security.



Website Content

2017 will be the year of managing your website content, with the overwhelming amount of information available in each Industry sector on an almost daily basis. Website managers will need to use the available technology and software available in the creation, optimization and analysis of the content they are going to use, to save time in deciding exactly what to include online.


Microsoft has announced their acquisition of the professional Networking site LinkedIn. The deal is worth $26.2 billion and should be completed by the end of the year. LinkedIn has more than 433,000,000 members worldwide and has recently introduced a mobile app which has already resulted in a 49% growth in members and over 60% using the site via a smart phone.


Microsoft has announced their acquisition of the professional Networking site LinkedIn. The deal is worth $26.2 billion and should be completed by the end of the year. LinkedIn has more than 433,000,000 members worldwide and has recently introduced a mobile app which has already resulted in a 49% growth in members and over 60% using the site via a smart phone.


Microsoft believe that closer integration with LinkedIn via its successful software cloud based software Office 365 and Dynamics it’s CRM option, will enable members to engage with their connections, manage their diaries, research companies and build more effective relationships, along the lines of the social networking site Facebook.


LinkedIn has established itself as a popular recruitment tool for Companies and for jobseekers looking to promote themselves to potential employers via their profiles. With over 7,000,000 active job listings on the site, an increase of over 101% year on year, this is a valuable resource for employers and employees alike.


Microsoft CEO Satya Nadella commented “The LinkedIn team has grown a fantastic business centred on connecting the world’s professionals, together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics as we seek to empower every person and organisation on the planet.”


To see how your company could benefit from our expertise in Search Engine Optimization in London, call us on 020 3793 8337.



Get online enquiries with featured ads

Featured ads are a quick and easy way for you to get in short term enquiries using Google Adwords without all the hassle of setting it up yourself and not knowing how much you are spending each month. SEO Optimizers will set up your whole campaign for you, setting the distance you wish to cover locally along with the number of days you wish to run it for each week, we even optimize it for negative keywords such as ‘job searches’ etc. to maximize the number of good enquiries for you. All you need is a website so we can send the enquiries to it or if not we can set up a landing page for them


Google now account for over 88% of all searches done in the UK, with over 1 Million businesses using them to generate online enquiries, using Pay Per Click advertising to promote goods and services. Setting up a Google Adwords campaign yourself can take a great deal of time and effort, here at Simply Digital we take the hassle out of it, allowing you to control your monthly budget to an exact figure.


We identify the most commonly used keywords relevant to searches carried out within your industry and use these to drive traffic to your website daily. You do not have to worry about wasted clicks, daily spend limits being exceeded and large bills coming in from Google at month end, it is all carried out by ourselves for a set monthly figure set by yourself in advance. There is no tie in period or ongoing agreement, just a monthly amount paid in advance for your required number of days per week and distance from your postcode.


  • Appear at the top of Google page 1
  • Used by over 1 Million UK Businesses
  • Be in the top three Google spots locally
  • Start ads from tomorrow
  • Appear for 20 different keywords
  • Free set up
  • Fixed monthly fee
  • Choose how much you spend from £10 / day +VAT
  • Runs for 5 days every week
  • Choose 10/20/30 mile radius
  • Pay by Card or Direct Debit
  • No tie in Period
  • Choose 10/20/30 mile radius


View all these great prices and more information on our website featured ads page , complete our online form or call one of our service team on the number below. Call one of our team on 020 3793 8337 today.


Test to see if your website is Mobile friendly

Google has now implemented the way it responds to search requests by actively promoting websites that are mobile and tablet friendly to the top of its’ results, at the expense of those that do not have that facility. If you have not yet read what this can mean for your business then read a recent article by tech magazine.

Take the GoogleTest
Getting mobile friendly will help your customers who view your website on their tablet and smartphone, as they look at your website content and contact form, the website will re-configure itself so the user can see all the information much more clearly with larger fonts and layouts. This latest change was communicated back in January so many of your Competitors will have already changed their own websites to ensure their sites are responsive to mobile and tablets, they may well jump above your position on the first page. You can check if your website is mobile friendly by clicking this link and entering your domain name.

What to do if you failed the test
The reason these changes are being made is due to the rise in usage of Tablets and Smart Phones to browse online, Google has recognised that many websites are not mobile friendly and is taking steps to change this.

In order for your website to consistently appear high on all future Google searches you will have to change your website to one that is compatible with tablets and smartphones, so either an HTML5 or WordPress website, like the one below.


Link2Me Link Exchange for Backlinks
Quality directory of webmasters actively seeking link exchange. Improve your search engine rankings and link popularity the easy way. Work clever not hard.