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Google has now implemented the way it responds to search requests by actively promoting websites that are mobile and tablet friendly to the top of its’ results, at the expense of those that do not have that facility. If you have not yet read what this can mean for your business then it is worth reading up on it.
Take the GoogleTest Getting mobile friendly will help your customers who view your website on their tablet and smartphone, as they look at your website content and contact form, the website will re-configure itself so the user can see all the information much more clearly with larger fonts and layouts. This latest change was communicated back in January so many of your Competitors will have already changed their own websites to ensure their sites are responsive to mobile and tablets, they may well jump above your position on the first page. You can check if your website is mobile friendly by opening it on your own phone and on a tablet.
What to do if you failed the test The reason these changes are being made is due to the rise in usage of Tablets and Smart Phones to browse online, Google has recognised that many websites are not mobile friendly and is taking steps to change this.
In order for your website to consistently appear high on all future Google searches you will have to change your website to one that is compatible with tablets and smartphones, so either an HTML5 or WordPress website.