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We are lucky nowadays to be in a position where we don’t have to wait for our noisy dial-up internet to finish loading. There was also the frustration of waiting for a webpage to finish loading at a snail’s pace, as well as the panic of it going offline once someone picked up the phone. Fast connections and Wi-Fi are now taken for granted, but it doesn’t mean you shouldn’t think about the speed. When it comes to Google determining where your site is on the search engine, it can measure the quality of your sites performances as well as relevance.
Google algorithm factors not only relevance and speed, but sites that will give great user experience. A page that loads quickly improves customer loyalty as they are more likely to return. Customers are more likely to leave a website if it takes more than a few seconds to load, hindering any sales for your business.
Mobile phones are used more often, so making your website mobile friendly is important for your business, particularly with fast loading pages. Most customers will just go on a new website if they have to wait for too long.
Improving your website’s speed for mobile devices is a good idea. One way to do this is by simplifying the sites design. Getting rid of excess codes and unnecessary widgets can help speed up the page. Another way is to compress and resize pictures to help with loading speed.
Nowadays internet users expect instant results, so by keeping up with their expectations and speeding things up, your business will get a boost. Call us for more information on SEO in Hammersmith, London.